Information

• Client:

  Ucertify

• Production:

  Ucertify Pvt Ltd

• Date: July 2025

• Category:

  Edtech

• Location:

  Noida Sec- 62
  

For uCertify, I managed the SEO strategy for an online EdTech platform offering certification courses, test preparation, interactive learning, and hands-on labs. My approach focused on keyword research, search-intent analysis, keyword mapping, on-page optimisation, technical SEO, internal linking, and content strategy across high-value certification and course pages. I identified opportunities across informational, commercial, and transactional searches and developed content clusters around certification exams, preparation guides, course resources, and industry skills. The strategy was designed to improve organic visibility, strengthen topical authority, increase qualified search traffic, and create a stronger pathway from informational searches to course and certification conversions.

Alongside traditional SEO, I implemented AI-driven search strategies focused on Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to improve uCertify's visibility across emerging AI-powered search experiences. I structured content around conversational and question-based queries, created concise answer-focused sections, strengthened topical relationships through semantic content and internal linking, and optimised key pages to provide clear, authoritative information that AI systems could understand and reference. The strategy targeted visibility across Google AI Overviews, AI search experiences, and conversational platforms such as ChatGPT.