Information

• Client:

  Ripped Up Nutrition

• Production:

  Manufacturing Unit

• Date:

  May 15, 2025

• Category:

  Gym & protein Supplements

• Location:

  108 EPIP-I , Baddi,
  Baddi, Himachal Pradesh

For Ripped Up Nutrition, I managed the SEO and organic performance strategy for key product categories, with a primary focus on Pre-Workout, Whey Protein, Protein Coffee, and Mass Gainers. I conducted keyword research and search-intent analysis to identify high-value commercial and transactional opportunities, followed by keyword mapping and on-page optimisation across product and category pages. The strategy included content optimisation, internal linking, technical SEO, metadata improvements, product-page optimisation, and performance monitoring through Google Search Console and Google Analytics.

My work for Ripped Up Nutrition focused on building a product-led SEO strategy around high-demand sports nutrition searches. I prioritised core revenue categories such as whey protein, pre-workout supplements, protein coffee, and mass gainers, developing keyword clusters around product types, benefits, comparisons, usage, and purchase intent. I optimised product and collection pages to strengthen their relevance for targeted queries while improving internal linking and content depth to support topical authority. Alongside SEO implementation, I managed ongoing organic performance by tracking search impressions, clicks, CTR, average position, keyword trends, and page-level performance.