Information

• Client:

  FlowerAura

• Production:

  FA Gifts Pvt Ltd

• Date:

  Dec 2024

• Category:

  Gifts & E-commerce

• Location:

  Gurgoan Sec- 14
  

For FlowerAura, I developed an SEO strategy focused on strengthening the Gifts, Cakes, and Flowers categories and improving their visibility across high-intent searches. The approach involved comprehensive keyword research based on product type, occasion, location, user intent, and delivery requirements. I planned keyword clusters and mapped them to relevant category, subcategory, and landing pages to avoid keyword cannibalisation and create a clear site hierarchy. The strategy also included optimising category content, metadata, internal linking, and supporting blogs to build topical relevance. Special emphasis was placed on capturing searches such as birthday, anniversary, same-day delivery, and city-specific queries to drive qualified organic traffic and conversions.

My SEO planning for FlowerAura focused on creating a scalable organic growth framework across its Flowers, Cakes, and Gifts business verticals. I analysed search demand and user behaviour to identify opportunities across commercial, transactional, and long-tail keywords, followed by strategic keyword mapping across category and product pages. I worked on strengthening internal linking between related products, occasions, combinations, and location-based pages to improve crawlability and distribute authority across important landing pages. Content optimisation was aligned with search intent, while technical SEO and on-page improvements helped search engines better understand the website structure. The strategy was designed not only to increase rankings and impressions but also to attract users closer to purchase.